BBNAIJA 5 gulped ₦3.5billion as Production cost -Multichoice
By Adekunle Badmus
The Chief Executive Officer, MultiChoice Nigeria, Mr. John Ugbe, has disclosed that the just concluded season five of the Big Brother Naija tagged BBNaija Lockdown which lasted 10 weeks recorded the highest votes ever in the history of the reality show and cost N3.5 billion to put together.
He stated this at a Media briefing and prize presentation to the season’s winner, Laycon, in Lagos on Wednesday.
According to Ugbe, the show recorded 900 million votes (inclusive of online voting) from the different voting platforms and the DSTV application, which was way beyond the number of votes the show has ever recorded.
“Planning a show of this magnitude during these times was not without its challenges. For one, we resorted to holding virtual auditions where we received over 30,000 video entries, from which the ‘Lockdown 20’ were selected,” Ugbe said.
He added that Big Brother Naija has changed the way employment and relevance are being defined.
In addition to participants becoming instant celebrities and influencers, other industries have been significantly impacted by the show and its participants.
