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CCBNaija Kicks Off Broadcasts on Five Local and Foreign Cable Channels
By Dayo Badmus,
CBNaija has kicked off it’s public broadcasts on Saturday, 15th of May 2021.
The transmittiion is on six national and Europe based cable television channels, including a massive spread on the social media.
Launched, primarily, to glamourize the acquisition of building and construction skills, CCBNaija was aimed at making the youths its focus.
Also aimed at enhancing the cooperative housing programme which was started two years ago, by mentoring low- and middle-income earners to become real estate micro-investors.
Twelve Nigerian, Ghanaian and South African showbiz celebrities are involved in the first-of-its-kind reality TV programme, camped in the setting of a building and construction classroom and getting their hands practically dirty on a construction site, to build two luxury 3-bedroom bungalows worth about $38,000 (thirty eight thousand US Dollars).
One of the bungalows, when completed, will be won by a lucky fan of the show, while there are consolation prizes for other viewers.
CCBNaija is currently running on DSTV 408 at 5.30pm; GOTV 108 at 8.30pm, and STARTIMES DTT 100 or DTH200 at 7.00pm (across africa). In Europe, viewers can see it on AVO.TV Channel 88 at 7pm Nigerian time; BEN TV London on SKY Channel 195 at 8.30pm Nigerian time, and on all social medias at 8pm local time, including at www.ccbnaija.com, @ccbnaija on youtube, @ccbnaija on instagram, @ccbnaija on facebook, @ccbnaija on twitter.
According to Mr. Gbola Oba, the CEO of Universal Direct Academia Ltd (ULDA), the parent company of ULDA Media Ltd, which is the brain behind CCBNaija, the reality television show idea was conceived to encourage the youths’ interest in acquiring building and construction skills.
The aim, when the ULDA Training Institute was estableished in November 2017, Oba detailed, was to provide the youths trainings in the basics of the construction industry; essentially, in brick layering, domestic plumbering, construction carpentry and still fixing, adding that it was not just going to start a training institute for training sake or for just producing youths for the job market, but to create an ecosystem that would not only empower people in skills and make them to be enterprising.
The reality TV show, he elaborated, was designed to allow eminent personalities in the Nigerian and African housing industry visit the celebrity contestants once a week, speak on important housing empowerment subjects, mentoring viewers on how as individuals but, importantly, as groups of cooperators and collaborators, they can own their own homes.
Also, every week of the 12-week, daily, 30-minute broadcast, lots of viewers will win corporate giveaways like return tickets to Dubai, building materials and cash prizes, for answering basic construction or celebrities-related questions and voting for celebrities of their choice.
With CCBNaija, Oba affirms, the innovative media project is set to deliver 2,500 units of social housing of 1-bedroom, 2-bedroom and 3-bedroom at N3m, N4m and N5m respectively to Nigerians over a period of three years, while aiming to create a private sector-driven and social-enterprise housing initiative.
