MCSN launches ‘GOCREATE’ App for tracking, monitoring of royalty

By Adekunle Badmus

In Celebration of the World Music Day 2020, MCSN has unveiled its in-house IP Tracking and Monitoring Technology “GOCREATE APP” for the monetization of intellectual property in the digital space and across analog platforms in Nigeria and across the world.

The GOCREATE APP according to MCSN is a one stop shop for managing the entire Revenue streams from the exploitation of musical works of Record Labels, Artists , Publishers and Composers.

The Technology enables real time report of intellectual property usage across digital and Terrestrial platforms, including offline monitoring of event venues, Night Clubs and Hotels.

“MCSN/GOCREATE APP” is designed to harness new revenue streams from copyright usage that are hitherto left untapped due to lack of digital solution systems in the Music Industry.

The technology provides transparency to MCSN’s royalty distribution process by enabling personalized dashboard where MCSN members can login through their iOS and Android Mobile phones to check their sales report across digital and analog platforms and confirm their scheduled Royalty payout.

The deployment of Gocreate Technology will optimize MCSN’s Right administration efforts by ensuring EFFICIENCY, TRANSPARENCY and ACCOUNTABILITY.

The Director General of Nigeria Copyright Commission (NCC) Mr John Asien was part of the history during the World Music Day Celebration Webinar Hosted by Mr Mayo Ayilaran CEO of MCSN who made the big announcement the Music Industry has been waiting for.

Iconic Music Industry figures including Keke Ogungbe, Ruggedman, Seyi Shay, Godwin Tom and the Australian CMO Expert Frank Rodi , delivered a keynote speech during The webinar moderated by Tech Expert and OAP, Faith History.

MCSN/GOCREATE Preregistration drive commenced on Monday June 22, 2020 while the GOCREATE APP is scheduled for deployment in JULY 2020.

MCSN is the owner, assignee and exclusive licensee of the copyright in the largest repertoire of musical works and sound recordings in Nigeria.

It is a Collective Management Organization (CMO) Licensed and approved by the Nigeria Copyright Commission (NCC) and as adjudicated upon by the Court of Appeal and the Supreme Court of Nigeria to licence copyright; collect Royalties from users of musical works and sound recordings for onward distribution to Right owners.